Determining factors influencing use of caravanning tourism apps

Purpose: This study sought to identify the factors that affect intention use applications (apps) related caravanning and test a conceptual model based on literature assess apps plan trip in sector.
 Design/methodology/approach: analysed data obtained from users using partial least squares (PLS). The used this paper is review of literature.
 Findings: showed perceived value, ease satisfaction had an influence caravanning. key predictors were hedonic motivation use.
 Research limitations/implications: results are motorhomes, caravans campers who have visited Andalusia as users. should be expand more regions countries determine if such expanded samples would field different conclusions. Furthermore, there lack studies Practical implications: could useful for app developers because specific sector order develop marketing strategies.
 It also convenient them knowledge effect moderating variables gender, marital status age their strategies apps.
 Originality/value: pioneering apps. offers practical implications developers. first